Martin Carter held senior leadership and director level roles in some of the world’s biggest and most complex organisations before leaving to become a full-time leadership coach and consultant. As part of the SRA team he uses FED and his 20 years experience of leading on the front-line to help individuals, teams and organisations grow their leadership capability and deliver better results. I love seeing people grow and develop, surprising themselves with what they can achieve. I believe that everyone has the potential to make a bigger positive difference at work, at home and in their community. My work is all about helping people, teams and whole organisations unlock and harness this potential by identifying, developing and playing to their strengths whilst avoiding the self-limiting beliefs and stories that get in the way. A central theme of this work is helping clients notice the unhelpful thinking patterns, ineffective repetitive actions and small transactional relationships that stop them being at their best and then helping them to consciously make better choices. It’s these choices which together unlock their potential and deliver bigger, better and more sustainable results faster and more effectively. I’ve seen first-hand the transformational impact that FED can have on an organisation, first as a client and latterly as an SRA associate. However, its biggest impact has been at home in Warwickshire where FED has helped me in my 24/7 job as husband and dad of three. In this role I am, and will always be, a work in progress but my ‘first team’ are a constant source of encouragement, inspiration and (of course) feedback! Martin can be contacted at MartinCarterAssociates@gmail.com